Avianca Airlines partners with FirstHive and Tata Consultancy Services (TCS) to better understand its customer behavior

FirstHive and TCS will work with Avianca to improve customer understanding by enabling the delivery of hyperpersonalized customer buying and flying experiences.

SUNNYVALE, CALIFORNIA, UNITED STATES, January 16, 2020 / — FirstHive today announces that it will begin deployment of its Intelligent Customer Data Platform in partnership with TCS, as part of a pilot program aimed to help Avianca Airlines improve customer behavior understanding.

FirstHive, a TCS COIN(TM)partner, will be collaborating with TCS for this pilot program. Launched in 2006, TCS’ Co-Innovation Network (COIN) connects multiple stakeholder groups in a collaborative innovation ecosystem to conceptualize breakthrough solutions and formalize innovation across a wide spectrum of industries. This enables the creation of new streams of revenue and accelerates go-to-market initiatives to help clients in their digital transformation journeys.

Under this initiative, Avianca Airlines bets on strengthening its competitive edge by enhancing their customer’s experience throughout every stage of their journey. During the first phase of the project, TCS will leverage FirstHive’s customer identity creation capability using a range of Avianca’s online and offline Customer Data Streams to create Unified Customer Personas. FirstHive’s proprietary AI/ML-powered prediction and recommendation engine will also help Avianca surprise and delight its customers by providing hyper-personalized user experiences.

“We are excited to partner with FirstHive and TCS in this project”, said Andres Waldraff, Avianca’s Director of Analytics. “FirstHive and TCS will help us map customer behavior and correlate it to their circumstance, to deliver enhanced and personalized travel experiences throughout our journey", he added.

Aditya Bhamidipaty, FirstHive’s CEO added “Enhancing customer delight has been the cornerstone of FirstHive. We are honored to partner with Avianca Airlines and TCS to showcase our award-winning AI/ML technology combined with our expert customer success team to help Avianca achieve its high levels of customer experience objectives."

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About FirstHive

FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. FirstHive is world’s first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver a disproportionate jump in Marketing ROI. FirstHive is privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.

Vishal Sukheja
First Hive
+1 302-261-5375
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Source: EIN Presswire